Buffalo: Niagara Negro Sales Service, Inc., 1958. 100pp. Small octavo. Original pictorial wrappers, stapled, printed in white, orange, and black. Minor soiling, rubbing, and edge wear. Internally clean. Very good. Item #WRCAM55706
A rare directory created specifically for the African- American community of the "Niagara Frontier," including Buffalo, Lackawanna, and Niagara Falls, New York in the waning years of Eisenhower's America. The book, illustrated with numerous photographs, was intended to be "a ready reference guide and as a means to graphically portray a true, accurate account of the worth and importance of one of Buffalo's ethnic groups." The editor of the directory, Mrs. Essie W. Cannon writes in her editor's note that "if the readers of this Negro Directory find that the information contained herein provides them with pertinent and salient facts they have long been awaiting, then she feels that her job and efforts have been justified." The directory includes a two-page history of the Niagara Negro Sales Service, five pages of statistics on the "Negro Market" of the area, followed by three separate sections of business and professional listings for Buffalo, Lackawanna, and Niagara Falls (each section is preceded by introductory text and a small map of the area). The Buffalo portion is considerably longer than the other two combined, and takes up about half of the book. The next section is titled, "Negro Directory Recommended Buyers' Guide" printed on yellow paper, and consists of twenty-two pages of illustrated advertisements for a wide variety of businesses, including Jack Stevens Buick, Rose Morgan's Cosmetics, Richardson's Photos, "Buffalo's Only Negro Disc Jockey" Jimmy Lyons, and others. The final section is an alphabetical index of business listings for each of the three cities. OCLC reports five total copies, at the Buffalo & Erie County Public Library, the Buffalo History Museum, New York Public Library, Yale, and Emory. OCLC 35041233, 77065830.